Social Media Mastery: From Doing to Being an Entrepreneur

Do you find yourself overwhelmed by the constant pressure to post, engage, and promote, wondering if there’s a better way? Well, get ready to shift your mindset from the hamster wheel of doing to embodying the entrepreneur you truly want to be online.

In this episode, Deirdre and Bona share their personal journey of implementing the “4-Post Social Media Strategy” by Katie Brinkley@rockymountainmarketingpodcast – a game-changing approach that has transformed their relationship with social media.

They’ll guide you through the process of deciding who you want to be on social media before focusing on what to do, and how they leverage Capsho to strategically plan and execute each of the 4 posts: awareness, tip/elaboration, community, and action.

By tuning in, you’ll discover:
– A strategic framework to plan and create social media content that resonates with your audience
– How to leverage Capsho’s features to streamline the implementation of the 4-Post Social Media Strategy
– The secret to cultivating a genuine connection with your audience by prioritizing their journey and needs
– The freedom of being “intelligently lazy” while still growing your business through social media.

Key Moments
00:00:00 – Introduction and Setting the Stage
00:01:29 – Importance of Strategy Alignment
00:06:23 – Results and Impact of the Strategy
00:11:41 – Implementing Katie’s 4-Post Strategy
00:12:56 – Priming the Audience
00:13:34 – The Importance of an Intelligently Lazy Approach
00:16:19 – Defining Your Approach to Social Media
00:19:15 – Strategic Intentionality on Social Media
00:24:29 – Using Capsho for Social Media Strategy
00:25:12 – Generating Premise Ideas
00:27:16 – Creating Awareness Posts
00:29:29 – Fostering Community Engagement
00:31:41 – Creating Calls to Action

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