Aim to Break Even on Ads Before Aiming To Scale with Jimmy MacDonald [Video]

Jimmy MacDonald is the Co-Founder of Authenticity50, which he launched with his wife Stephanie MacDonald. Prior to Authenticity50 he worked in the Hedge Fund industry in Los Angeles, San Francisco, Hong Kong and Tokyo, Japan. When he, rarely, has free time he loves to cave dive and train Brazilian Jiu Jitsu. In This Conversation We Discuss: [00:00] Intro [01:08] The products that Authenticity 50 offers [01:59] Where the idea of Authenticity 50 came from [05:01] Transitioning from Kickstarter to D2C [07:20] Mistakes Jimmy wants you to avoid [09:19] The 100,000 Masks Project [12:11] Domestic supply chain issues [13:03] Sponsor: Electric Eye [13:24] Sponsor: Mesa [14:11] Sponsor: Wayflyer [15:24] Sponsor: Loop [16:17] Sponsor: Klaviyo [17:04] Authenticity50’s marketing mix [19:34] From investing in SEO to reaping its benefits [21:33] Authenticity50’s ratio of organic and paid [23:39] Banking on lifetime value [24:38] The connection between cave diving and Ecom [28:25] Invest in building a great team [28:59] Diversify your sources of traffic [29:53] Where to find Authenticity50 Resources: Subscribe to Honest Ecommerce on Youtube Sheets, pillows, comforters, and towels honestly-made in the USA Connect with Jimmy Scale your business with Download Mesa at the Shopify App Store Funding a better way Transform your returns into exchanges Get started with a free account at If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit for more information. If you like our videos, consider subscribing & joining our FREE Facebook group Or get all our content sent directly to your inbox by subscribing to our newsletter: