Categories
Ecommerce

Aim to Break Even on Ads Before Aiming To Scale with Jimmy MacDonald [Video]

Jimmy MacDonald is the Co-Founder of Authenticity50, which he launched with his wife Stephanie MacDonald. Prior to Authenticity50 he worked in the Hedge Fund industry in Los Angeles, San Francisco, Hong Kong and Tokyo, Japan. When he, rarely, has free time he loves to cave dive and train Brazilian Jiu Jitsu. In This Conversation We Discuss: [00:00] Intro [01:08] The products that Authenticity 50 offers [01:59] Where the idea of Authenticity 50 came from [05:01] Transitioning from Kickstarter to D2C [07:20] Mistakes Jimmy wants you to avoid [09:19] The 100,000 Masks Project [12:11] Domestic supply chain issues [13:03] Sponsor: Electric Eye https://electriceye.io/ [13:24] Sponsor: Mesa https://apps.shopify.com/mesa [14:11] Sponsor: Wayflyer https://wayflyer.com/ecomm/honest [15:24] Sponsor: Loop https://loopreturns.com/honest [16:17] Sponsor: Klaviyo https://klaviyo.com/honest [17:04] Authenticity50’s marketing mix [19:34] From investing in SEO to reaping its benefits [21:33] Authenticity50’s ratio of organic and paid [23:39] Banking on lifetime value [24:38] The connection between cave diving and Ecom [28:25] Invest in building a great team [28:59] Diversify your sources of traffic [29:53] Where to find Authenticity50 Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1 Sheets, pillows, comforters, and towels honestly-made in the USA https://authenticity50.com/ Connect with Jimmy https://www.linkedin.com/in/jimmy-macdonald-598871/ Scale your business with https://electriceye.io/ Download Mesa at the Shopify App Store https://apps.shopify.com/mesa Funding a better way https://wayflyer.com/ecomm/honest Transform your returns into exchanges https://loopreturns.com/honest Get started with a free account at http://klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: http://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information. If you like our videos, consider subscribing & joining our FREE Facebook group https://www.facebook.com/groups/honestecommerce/ Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe