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Boost your social skills with Heineken’s boring phone [Video]

Social Media Marketing

Heineken’s new marketing gimmick is The Boring Phone which has no access to the internet, social media or other apps.

The brewer has teamed up with HMD Global, which makes Nokia models, for a limited production run, though details about availability are unclear.

The boring phone concept was dreamt up by US brand and retail marketplace Bodega, on the basis that there is more to their social life when there is less on their phone.

The phone’s primary function is to send and receive calls and text messages.

Bodega said the phone’s transparent casing and holographic stickers draw inspiration from Gen Z’s enthusiasm for  Newtro fashion and design and are reminiscent of mobile phones of the early 2000s.

Heineken research found that 90% of young people confess to scrolling while socialising with friends and family, checking their devices seven times each night out on average.

Two-thirds admit to checking social media (62%) when hanging out with others, while a third confess to …

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