ZALORA [Video]

In Jakarta, Indonesia, the leading online fashion and lifestyle retailer ZALORA has unveiled its latest initiative, the ‘Zaloraya – Celebrate love that never goes out of style’ campaign. This innovative campaign is designed to embrace the spirit of Ramadan through exclusive merchandise offers, unique designer partnerships, and an evocative campaign film that captures the essence of familial bonds and the timeless nature of love and tradition.

A Tale of Sisterhood and Style

Central to the campaign is a touching film that portrays the evolving relationship between two sisters, Aamina and Aisha, set against the backdrop of the Hari Raya celebrations. The narrative delves into the complexities of their bond, highlighting the petty squabbles and deep-seated affection that define their relationship. As children, Aamina often found herself in the shadow of her older sister, yearning for a distinct identity. This desire for individuality is humorously depicted through her attempts to differentiate her style from Aisha’s.

However, the …