You Should Focus On This If Your A Small Bizz Owner [Video]

As a small business or content creator, it’s tempting to make your brand the main star. But here’s a truth bomb: your customers don’t actually care that much about your story.

What they do care about? Their own stories, problems, and aspirations.

That’s why whenever you create content – blogs, videos, ads, social media posts – you need to make your customer the main character. Position them as the hero and build your messaging around their needs, pain points, and desired outcomes.

For example: Instead of droning on about your new chocolate brand’s origins, focus on your target customer’s struggle to find truly decadent, ethically-sourced treats that delight their tastebuds. Speak directly to their craving for this indulgent yet feel-good experience.

By flipping the perspective to view your product/service as the guide to help them resolve their “issue” and achieve their “win,” you form an instant emotional connection. Your audience sees themselves reflected, making your content sticky and resonant.

The more you illustrate that you deeply understand their frustrations and motivations, the more trusted empathy you establish. And when someone feels truly understood, they’re infinitely more receptive to whatever you have to offer.

So make an intentional effort to put your customer’s lived experience at the heart of your storytelling. Highlight their hopes, challenges, and mindsets over vapid corporate chest-puffery.

When your audience is the unwavering star, your brand wins too by forging more meaningful relationships and earning loyal supporters. Who’s the real hero now? 😉

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