What Is Temu? [Video]

Temu has landed some huge ad placements recently – including the 2024 Super Bowl – yet many viewers are still confused about what exactly the company is. Temu is an e-commerce site similar to Amazon, though it boasts a few key differences from its competitors. Here’s what you need to know about the shopping app that promises to let you “shop like a billionaire.”

Temu is an online marketplace that launched in the U.S. in September of 2022. It was created by the Chinese company PDD Holdings, which also owns the marketplace Pinduoduo, which is popular within China itself. Temu had a meteoric rise in popularity due, in part, to an aggressive advertising strategy. It aired a Super Bowl commercial in 2023 while also opening up its availability in Canada, Australia and New Zealand. Over the course of 2023, the site also became available in several European countries and several Latin American countries.

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