Temu has been called the “dollar store of online shopping.” What’s it all about? And is it safe to shop there?
GOLDEN VALLEY, Minn. — The story was originally published in November 2023.
In just days, the holiday shopping blitz begins with Black Friday. However, a shopping app called Temu has already tempted bargain shoppers for months now.
The online retailer sells just about anything you can think of, at prices up to 75% less than what you’d pay on other sites.
Since its debut just one year ago, Temu has become the most downloaded free app in both the Apple and Google Play stores. It has skyrocketed past every retail giant’s apps, including Target, Walmart and even Amazon.
“You can hardly open your phone without seeing a Temu pop-up,” University of Minnesota Carlson School of Management marketing professor George John said.
John said the astronomical rise of Temu could be attributed to the company’s all-in approach on nonstop marketing.
“They’ve been …