WEBINAR: Helping Bike Dealers Stay Competitive by Embracing an Effective Digital Strategy! [Video]

The @nbdasuperwebinars and @CelerantTechnology partner to help educate bike shops on how to sell more and save time.
Learn more about the partnership: https://www.celerant.com/nbda/

With influence from the pandemic and amplified by the shopping habits of tomorrow’s generations, a vast majority of sales begin their journey online. Success in the incredibly competitive specialty bicycle retail market requires dealers to adopt and incorporate a comprehensive digital marketing strategy that is tailored to meet their unique needs.

For smaller family-run dealers, it can feel overwhelming leaving behind pen-and-paper transactions. For larger outlets that house classes, work orders/repairs and additional services under one roof, they may already be set in their ways, but feel the need to be more competitive against big box merchants.

The universal constant for both of these businesses is that embracing technology and adapting to tomorrow’s ever-evolving market is key in guaranteeing their future success.

In this session, we will focus on how drastically the bicycle industry and consumer shopping patterns are changing, why it is critical for dealers to adopt a digital strategy and what specifically will help dealers enhance their business operations. Step by step, we will walk through solutions that dealers can use to enhance their online strategy.
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Topics including:
1. Growing your digital strategy and leveraging modern marketing trends, one step at a time
2. Tips and best practices to ensure your website ranks in the top Google results
3. Differentiating your content marketing and website copy/product descriptions (even when pulling standard data from distributor product feeds)
4. Building your social engagement, online community and brand image
5. Revolutionizing how you send emails to your customers, resulting in 6x more success

Regardless of which software platform you currently use, the goal of this session is for you to walk away with tips and tricks to make your business more competitive in the rapidly changing digital landscape.
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0:00 NBDA and Celerant Technology
3:47 Growing your digital strategy one step at a time
11:02 Shift to Digital
11:15 Enhance your #ecommerce
17:27 Launch a#mobileapp
22:18 Expand your reach online
30:26 Launch a #website in the first step
32:12 Rank higher website higher for #seo
43:17 Create #content for customers and google
46:08 Increase engagement with #mobilemarketing
48:47 Personalized #marketing
52:23 Complete Digital Strategy
55:20 Learn more and Q&A
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#digitalmarketing #software #ecommerce #websitedesign #bikeshop #retail #software #omnichannelretail #emailmarketing #seotips #websitetips #bicycleshop #smallbusiness #smallbusinesstips