Social Media Strategy for Independent Consultants – Building Your Brand | Javelin Content Management [Video]

Navigating the transition from the corporate sphere to independent consulting can be challenging, but mastering personal branding and video marketing can make all the difference. Join Paul as he delves into strategies that can stabilise and enhance your business prospects through leveraging social media.

– The reality of dwindling personal networks post-corporate transition and the need for nurturing a sales pipeline.

– The power of personal branding and outsourcing to maintain consistency during busy contract periods.

– How strategic video marketing on LinkedIn can expedite networking and lead generation processes.

– Avoiding sales desperation and leveraging video content to enhance visibility and credibility.

– Practical tips on how to seamlessly integrate video content creation into your business workflow for maximum impact on LinkedIn.

00:00 1 – The Harsh Reality of Leaving the Corporate World
00:49 2 – The Initial Success and Its Pitfalls
01:15 3 – The Transition Rollercoaster: A Deep Dive
01:42 4 – The Silent Killer of Small Business Growth
02:45 5 – The Power of Networking and Its Limits
03:14 6 – Smoothing Out the Entrepreneurial Rollercoaster
03:58 7 – The DIY Approach to Video Marketing
04:44 8 – Efficient Content Creation: The Secret Sauce
06:51 9 – Why is Video so Powerful in B2B?
08:59 10 – Stop Pitching People!
10:10 11 – Get out of my Inbox!
10:52 12 – The Power of Personal Branding on LinkedIn
11:24 13 – Standing Out in a Crowded Digital World
13:19 14 – The Ultimate Guide to Generating Warm Leads
13:56 15 – ‘Touching’ Your Audience!
15:19 16 – Tell Them Why NOT to Work With You!
15:50 17 – The Long Game: Building Authority and Trust
16:51 18 – The Art of Qualifying Leads and Avoiding Time Wasters
18:15 19 – The Magic of Consistent and Valuable Content
19:29 20 – The Future of Networking: Beyond the Traditional Methods
21:03 21 – Leveraging Testimonials and Reviews on LinkedIn
21:25 22 – The Ultimate Goal: Clients Ready to Say Yes
22:51 23 – The Consultant’s Dilemma: Selling Without Selling
23:57 24 – Building Relationships Through Video
24:26 25 – The Winning Strategy for Consultants

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Catch Paul on LinkedIn at: https://www.linkedin.com/in/paul-banks007/

Get in touch if you’re curious 🤩

Sales@JavelinContent.com

Javelin Content helps you get the ideas out of your head, into video, and out to your socials with our unique “Record & Repurpose” method. Get in touch today to find out how we can transform 30 minutes’ worth of video into 200+ digital assets. Build it before you need it!!