Small Businesses Should Utilize This Strategy to Level the Playing Field and Why! [Video]

Small businesses competing in the digital age, must utilize social media to market themselves to their audience.

Small businesses can be at a disadvantage as resources may not be as available as larger companies. Customers are working with larger businesses as they can be consistently on top of mind with the cash that is thrown at marketing. Generally, this is through TV, radio, mailers, ect. It reaches a mass market quickly, which then reminds customers to buy or builds awareness for prospective customers.

By small businesses utilizing a social media strategy, it will allow them to compete with larger companies for social space. By building their brands online, to be a reliable source of information and education it will create a dynamic relationship with their customers. Customers will start to see these businesses as the SMEs over larger disconnected firms that have thrown money and resources to look like they understand the customer base.

Reviewing Pew Research polling, Small businesses are preferred over Large Corporations for the economy, as large businesses are seen as acting only to make profits, where as small businesses are there for their communities.

By small businesses taking a leap, and trying video and picture post based content on social media, not only will they stand out against their small business peers, but also have the opportunity to compete with their large corporate foes. Creating authenticity, and inclusion is all your customer is looking for.

Get started by talking to them!

00:00 Intro
00:10 Why social media content for business
02:03 Pew Research Polling
03:32 Increase Employee Satisfaction
04:56 Maslow’s hierarchy of needs tie in
06:00 Businesses Use of Social Media
08:32 Individuals Use of Social Media
10:50 Types of Services We Offer
13:43 Content Creation Process
14:05 Revenue Generation Models