Revolutionizing Wellness Industry: The Apothecary Approach with Shizu Okusa – Honest Ecommerce Ep269 [Video]

Shizu Okusa is the Founder & CEO of Apothékary, a plant-based farmacy that couples traditional medicine with modern day ailments, offering natural alternatives to over-the-counter drugs and beauty products.

The company was established in 2019 and has since expanded their business beyond the US and now in 22+ countries worldwide.

In This Conversation We Discuss:
[00:52] Intro
[01:39] Transforming No’s into a business idea
[02:53] From Aha moment to a wellness journey
[03:37] Modernizing Eastern apothecary
[04:2] Gathering storefront insights for Ecommerce
[05:41] Maximizing data-driven marketing
[07:39] Embracing a remote and global team
[08:22] The wave of mental wellness trends during COVID
[10:24] Seizing the Shark Tank opportunity
[11:50] Behind the scenes of Shark Tank filming
[12:45] The numbers behind the Shark Tank pitch
[14:03] Episode sponsors
[16:06] Battling a hacking incident
[18:16] Reflecting on social media best practices
[19:05] Prioritizing email and owned media
[21:19] The rise of wellness as gifts
[22:46] The importance of targeted investor outreach
[24:00] Clean, effective herbal remedies at Apothékary

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
More natural way of life through vetted herbal remedies https://www.apothekary.co/
Follow Shizu Okusa https://www.linkedin.com/in/shizu-okusa-87a25415/
Schedule an intro call with one of our experts https://electriceye.io/connect
Book a demo today at https://www.intelligems.io/

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