Oberland Creates First Campaign for MakerPlace by Michaels with Dancing Crafts [Video]

Purpose-driven agency Oberland has created its first campaign for MakerPlace by Michaels and it’s a dance-filled romp that promotes crafters and makers with a dose of soul.

The campaign is designed to build respect for makers and their handmade goods with the tagline “Respect the Handmade.”

MakerPlace, which was launched late last year by craft chain Michaels, is an online marketplace offering handmade goods, artist-led classes, how-to guides and access to Michaels’ assortment of supplies all in one place. The platform is designed to be the best place for handmade artists to sell their handmade goods with lower fees and flexible membership options for new makers and seasoned pros alike. MakerPlace also offers handmade creators more ways to earn through teaching classes and posting how-to’s with commission-generating supplies lists.

To promote all this maker goodness is the “Respect the Handmade” campaign, with an anthem spot set to a fun cover of the …