Matalan celebrates fabulous but frantic family life with launch of new brand platform Marketing Communication News [Video]

• Matalan unveils new brand platform, showing families that “We Get It, We’ve Got You”
• Integrated campaign includes TV spots, in-store activity, social media campaign and  partnership with Global radio
• “We Get It, We’ve Got You” has been created by McCann Manchester with media strategy and planning handled by Havas Media UK from its Manchester office.
• Campaign marks the next step in Matalan’s long-term transformation

Matalan, the leading fashion and homeware omnichannel value retailer, today reveals its new brand platform, “We Get It, We’ve Got You.”

Created in partnership with McCann Manchester, the multi million pound campaign marks further progress in Matalan’s transformation led by CEO Jo Whitfield and her new leadership team.

The brand platform and creative, celebrates the reality of everyday family moments. Its launch is being marked with a kick off campaign, which includes a series of 10 and 30 second spots, in store activations; and a social media campaign.

The Spring spot launching today (22^ndMarch) …