Digital Marketing Lessons from a Freelancer (How to Win the Online Game) [Video]

Looking for digital marketing lessons from a freelancer, not sure how to win the online game? Look no further, in this video I’m sharing my brutally honest experience working with a dozen of different marketing clients remotely in various niches!

Watch the full episode here: https://www.youtube.com/watch?v=2jFoDnbhfb4&t=1s

Rich Ux discusses the valuable experience gained from client work and how teaching can improve one’s abilities and understanding. He also emphasizes the importance of choosing the right clients and setting boundaries, sharing a personal practice of limiting revisions. He discusses the idea of productizing a service, using online courses as an example, and convey the essential role of content in enhancing personal branding. Rich Ux shares his regrets about not raising prices earlier and not creating and documenting enough content. He expresses the value of curiosity, how it keeps them motivated and profitable, and advises listening to the audience’s reactions to content. Finally, Rich Ux underscores the importance of maintaining an awareness and attention around business context and concluding about balancing social awareness with an analytical and systematic approach in business and marketing.

Timestamps
00:00 The Power of Teaching: Improving Your Skills
00:35 Productizing Your Service: The Online Course Hack
01:08 Client Pitfalls: Choosing the Right Ones
01:35 Setting Boundaries: The Importance of Revisions
02:10 The Early Struggles: Building Character
03:25 Pricing Regrets: Knowing Your Worth
04:00 The Value of Documenting: Found Footage
06:09 The Power of Curiosity: Fueling Motivation
06:36 Creating Content: Overcoming Friction
07:32 The First Generation of Documenters: Embracing the Opportunity
08:31 Content Marketing: Gathering Awareness and Attention
08:50 Mastering the Skill: A Systematic Approach
09:15 Wrapping Up: Next Steps and Recommendations

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