Budget 2024: Strategists weigh in on Liberal messaging plan [Video]

The Liberals are deploying a new pre-budget marketing strategy that will see most of the upcoming federal budget announced before it is actually tabled in the House of Commons on April 16.

Kicking off this week with renter-fairness and child-care affordability announcements, and coinciding social media video featuring Prime Minister Justin Trudeau pledging to Canadians under the age of 34 that the overall theme for the 2024 budget will be “generational fairness,” the Liberals have two weeks of news conferences ahead.

Practically every day between now and when Deputy Prime Minister and Finance Minister Chrystia Freeland releases the massive economic document, the Liberals are expected to tease out bits and pieces in an effort to stretch out their ability to market the measures within it to millennials and Generation Z.

On this week’s episode of CTV’s Question Period with Vassy Kapelos, the weekly Sunday Strategy Session panellistsweigh in on whether the change in fact will pay off for the …