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Beauty giant Sephora has returned to the UK after nearly 20 years by betting on AI and gen Z [Video]

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Ecommerce

Sephora, the French multinational retailer of personal care and beauty products, has made a comeback to the UK after an 18-year hiatus. The company’s return to the UK market with stores in London and plans for further outlets outside the capital, raises questions about what has changed in the beauty industry and within Sephora itself to prompt the move.

Back in 2005, Sephora decided to close its UK stores due to market challenges and fierce competition from homegrown retailers like Boots and Superdrug. However, the beauty landscape has changed significantly since then, with the rise of e-commerce, social media influencers and a growing demand for premium and niche beauty products.

Beauty has witnessed a boom in recent years, with consumers increasingly willing to spend more on high-end and specialist products. Sephora’s unique positioning as a one-stop-shop for a wide range of brands, from established names like Dior, Lancôme and Estée Lauder to trendy indie labels …

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