A Masterclass on D2C and E-commerce Marketing with Taylor Holiday, Common Thread Collective CEO

Today, CJ hosts Taylor Holiday, a legend in the e-commerce and D2C (Direct-to-Consumer) world. He is also the CEO and founder of Common Thread Collective, one of the leading marketing agencies for e-commerce brands. Taylor takes us on a deep dive into marketing best practices and shares profound insights from his years of experience in D2C and e-commerce businesses. He talks about bridging the gap between marketing and finance and what marketers often miss about monetization. He explains when to do marketing in-house and when to hire experts, how unit economics and expectations differ in B2C versus B2B, and why it’s so challenging to forecast inventory in e-commerce. Taylor also gives his top tip for anyone starting an e-commerce or D2C business today.
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TIMESTAMPS:
(00:00) Preview and Intro
(02:45) Sponsor – NetSuite | Maxio
(05:28) Bridging the Gap Between Marketing and Finance
(09:06) What All Marketers Need to Know
(15:51) In-house Marketing Versus Hiring Experts
(18:43) Sponsor – Mercury
(21:09) Unit Economics and Expectations in B2C Versus B2B
(26:12) Working With Social Networks in B2C Versus B2B
(29:21) The Four Quarter Accounting Framework for Your Social Media Budget
(31:59) The Challenge of Forecasting Inventory in E-commerce
(36:24) How Gymshark Mastered the Cash Conversion Cycle
(39:48) E-commerce and D2C Companies That Hit It Big
(43:18) How Taylor Made a Fortune Selling Rubber Wedding Rings
(45:26) Takeaways From Taylor’s Years in E-commerce
(50:26) Podcasting as a Marketing Medium
(53:14) Wrap

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