YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money [Video]

As YouTube continues its push into ecommerce, it’s launching an ‘Affiliate Hub’ to make it easier for channels to earn affiliate marketing income.

The Affiliate Hub, integrated into the YouTube app, is a central place to browse top affiliate partners, commission rates, promotional offers, and even request product samples.

It’s one of several new shopping features YouTube has launched, targeting the lucrative creator economy.

Other updates include:

Shopping Collections that allow creators to curate their own product galleries.
The ability for all creators (not just affiliates) to bulk tag products across their video libraries.
Integration with e-commerce platform Fourthwall to manage storefronts within YouTube Studio.

The updates come amid a growth period for YouTube Shopping.

In 2023, viewers reportedly watched over 30 billion hours of shopping-related videos, representing a 25% increase in watch time year over year.

Here’s more about YouTube’s new shopping updates.