3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

W+K Portland Named One Show’s Agency of the Year After 10 Golds for Nike Kaepernick Work [Video]

Categories
Social Media Marketing

Wieden + Kennedy Portland completed its successful run at this year’s One Show, taking home agency of the year honors at the global awards competition. The agency’s wildly successful “Dream Crazy” campaign for Nike featuring Colin Kaepernick came out on top, winning best in show.

Over the course of the two-day awards show, the campaign won 10 gold pencils, two silver and four bronze, as well as four best-of-discipline honors (creative effectiveness, integrated, print and outdoor, and social media). Unsurprisingly, Nike was named client of the year.

DDB Worldwide received the network of the year accolade, while its parent company Omnicom Group was named creative holding company of the year. Spotify clinched in-house agency of the year for both its “Wrapped” campaign, which each year uses listener habits and data as fodder for out-of-home ads, as well as its David Bowie subway station takeover. MPC was awarded production company of the year.

The “Penta Pencil,” awarded to an agency and brand which together …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos