Why GA4 Is So Awful and What to Do About It [Video]

“Welcome to the world of GA4, where the future of analytics is as promising as it is perplexing!”

That’s what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar.

In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

But don’t worry, we’re not just here to vent. We’re also going to arm you with practical strategies to turn these challenges into opportunities. So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you.

Quick Takeaways

• GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. 

• Transitioning to GA4 presents challenges such as a complex user interface, …