Whose Thought Leadership Is This Anyway? | What’s New? [Video]

🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose.

New research from Edelman and LinkedIn finds that over 50% of B2B executive decision-makers are consuming thought leadership content, yet only 15% of those leaders feel inspired by the materials. Robert Rose blames the tendency to view thought leadership as a marketing tactic rather than treating it as a business strategy. He says if brands don’t want to march toward mutually assured irrelevance, they should place more focus on providing rarely given answers.

📣So what do you think? Has thought leadership become an ocean of different ways to keep circling around the same old ideas? Let us know in the comments.

👀 Related: Is Your Thought Leadership Content Missing the Point?
https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy

⭐️Sources: https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report