Where do your clients learn? [Video]

In this Vlog, Grant explains that while social platforms may contain some useful information, professionals in any industry will have their favourite ‘go to’ places to learn and you need to be there.

Would you go to a dentist who learnt root canal by using Twitter?

Would you want to be defended by someone who got their knowledge from the law by using LinkedIn?

Of course this wouldn’t happen. While social platforms may contain some useful information, professionals in any industry will have their ‘go to’ places for learning. While it is important for your business to post content on its own media channels, for example; a Web site, blog, and its social platforms, there is another question that you should be asking:-

Where do your customers learn?

For example, if you’re targeting accountants to what institutes and associations do they belong? What forums do they use and journals to they read? Similarly do lawyers …