Some watched the Super Bowl for the game. Some watched for Taylor Swift. Others watched for the Super Bowl ads.
Regardless of why people were watching Sunday night, many took notice of the multiple Temu ads during and after the Super Bowl.
So, what exactly is Temu? And how did it rise through the ranks so quickly?
Temu is a Chinese-owned e-commerce business that sells discounted products and freebies. When you visit the desktop or app, you are even offered to spin a wheel that gives you a chance to win 100% off any product.
Its tagline is “Shop Like a Billionaire.” In this fashion, it offers extreme deals on everything from clothes to appliances. The Super Bowl ad featured a jingle with this tagline, displaying deals from wigs for $4.99 and tops for $8.99. Super Bowl ads sold for $7 million this year, according to CBS. Temu had three …