Website Copywriting Level 1, Creating Your Outline, Free Masterclass, Aeracura Creative Video 4/5

Website Copywriting for Beginner Soulpreneurs Module 3 – Your Custom Website Outline

1. To start, pull up your 3-5 inspiring website examples from the previous video in additional browser tabs.

-Ask: is it really clear what the website owner wants you to do? For example, “Book a Discovery Call,” or “Join my Newsletter” This is their Primary Call to Action.
-Take notes on what they are doing.
-Then decide what your Primary Call to Action will be.
-Take note of their website structure and which pages they link in their main menu.
-Write down which pages and how many pages each example uses.
-Then write a plan for which pages you will need to detail your offerings.
-This is the start of your website outline.

2. Open up Google Docs
Get your downloads/inspiring ideas and existing content for your offer copied into a document (from video 2/5, Strategies). Perhaps you also do a mind dump and free flow what you’re all about and want to offer on your website.
Write a page-by-page outline for your website based on your research from the previous section. You can also access my General Website Outline and Copywriting List and customize the sections based on your requirements:
-Access the outline as a ‘View Only’ Google Doc here: https://docs.google.com/document/d/14vgfkEfUdTTmCXspoNFHX7G–o7_QcFnwwLt3iHR1GU/edit?usp=sharing and make a copy so you can edit and customize your own.
-Click ‘File’ near the blue logo in the top left of the screen.
-Click ‘Make A Copy’ to open a private, editable version.
-Rename it from ‘Copy of General Website Outline’ to ‘Your Brand Website Outline’
-Fill in your custom outline! Add pieces of your mind dump and other content collection into this structured document.

Source and Choose a Template
Everyone will have a unique set of needs and therefore make an individualized website builder choice such as: Wix, Squarespace, WordPress, Showit, GoDaddy, etc.

If you are NOT tech savvy and want the easiest-to-use, all-in-one option, my recommendation is Wix. Browse Wix templates here: https://www.wix.com/website/templates

View Squarespace templates here: https://www.squarespace.com/templates/

My preferred WordPress theme is Divi, browse Divi templates (sample layouts you can download to your website) here: https://www.elegantthemes.com/layouts/

Check-in with me for help choosing which website builder is best for your needs. You can book a zero-obligation 30 minute chat with me here: https://calendly.com/carlymantik

A Recap So Far:
-Mind Dump, Brand Essence, Inspiration
-Custom General Page Needs Outline, filled in from existing content
-Find a Template, and start plugging pieces in, and lastly…
-ALWAYS Keep a Backup of Your Writing, on Google Docs so you can access your writing any time and easily make a copy to rewrite your offers and layout. This backup document is your best friend! Keep all your new ideas, links, and thoughts organized here.

If you found this information helpful or valuable, feel free to ‘buy me a book’ so I can continue creating resources for wellpreneurs and soulpreneurs with the goal of helping wellness practitioners and light leaders share their gifts with the world: https://www.buymeacoffee.com/aeracuracreative