Watch: Agency leaders debate social media, politics, and the experiential future [Video]

There are a few obvious candidates. The shortest odds probably go to ‘more AI, but there’s also a year of pivotal votes in what some have called ‘the biggest election year in history’, the jubilant return and rise of live experiences (Taylor Swift’s Eras tour last year broke $1bn in earnings amid reports that it substantially boosted the local economies of everywhere it visited), not to mention continued turmoil at the geopolitical level.

To help us puzzle out the marketing world’s topography in 2024, our regular host Niki McMorrough was joined by 4 leading lights from adland: …