Video Views vs Awareness Reach [Video]

With social media advertising on Facebook, LinkedIn, etc. and YouTube ads, how do you decide between a “video views” campaign and an “awareness” or reach objective campaign?

Video views are better at generating retargeting groups. For example, you broadcast a webinar and then retarget anyone who watched 25% with a lead generation campaign to get them into a sales conversation.

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Video views are also better when your content is complex. Content consumption may be a better indicator of awareness than impressions.

Awareness is effective with simple messages such as “logo + emerging trend.” Such associations are not complicated.

Awareness campaigns are also better at keeping frequency low.

Awareness campaigns are generally better at easy quality control. By optimizing for reach, you can more easily restrain the algorithm’s preference for bots, false views, and junk inventory placements.

Let me know your thoughts below!

Facebook video views campaign
Youtube video views campaign
Facebook awareness campaign

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