You’ve probably heard the term search engine optimization (SEO) a million times. But did you know that adding video to your website can drastically improve your SEO efforts and drive more people to your website?
It’s true! Video is quickly becoming one of the most important forms of content marketing and its presence could make or break your optimization efforts.
Before we break down exactly how video can improve your organic page ranking and some of the video production techniques to consider in the process, let’s talk a little more about what SEO actually is.
What is SEO?
Search engine optimizationis what you do to grow your visibility on search engine results pages. The higher your website ranks, the better—it means more people will see your page when they search a relevant query, click through to your website, read your content, and get to know your brand. It’s not an exact science, and the best practices change frequently, but optimizing your website content …
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