Video Marketing Trends to Look Out For in 2024 [Video]

Video is one of the strongest elements in any marketing campaign. Today’s audience is highly visual, entertained by endless scrolling pages of video content. Streaming services, YouTube, and video shorts have taken center stage in today’s short attention spans, and in 2024, video marketing is stronger than ever.

Of course, the trends are constantly changing and evolving with the devices and interests of the global audience. Which trends should video marketers watch and plan for in 2024? Let’s dive into the trends that are growing in popularity here at the beginning of a bright new year.

Video Configured for Mobile Phone Scrolling

TikTok’s popularity in recent years had a profound effect on video marketing trends. Those styles that were once a signature of the overseas platform are now commonplace everywhere that video is shared. Mostly because they perfected a formula that is ideal for watching videos on mobile phones. The three key elements that are taking …