Video: Inside Garniers successful Ramadan campaign [Video]

Although Garnier has operated in the UAE and Saudi Arabia for many years, the beauty brand recognized they could be doing more to improve their online customer engagement. So in 2023, Garnier adopted a new strategy to amplify awareness and purchase intent online among new-to-brand customers, using a variety of Amazon Ads solutions. They timed their campaign to coincide with Ramadan, marking one of the first instances a beauty brand had officially sponsored a key seasonal event on Amazon in these two countries.