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Vans Taps Women and Trans Skateboarders for Creative Series [Video]

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Video Content Marketing

There’s an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent.

The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The video tutorials, led by members of The Skate Witches network, focus on a different aspect of skateboarding content creation, from photography to video and writing.

Vans initially had planned a global tour of two-day pop-ups involving masterclasses and skate events at House of Vans locations, with the goal of inspiring women, trans and nonbinary people to develop new skateboarding content capture skills. When the pandemic canceled those plans, the brand worked with The Skate Witches founders Kristin Ebeling and Shari White to script and film the virtual series remotely in about six weeks.

“You could say The Skate Witches inspired us, but really, all Vans …

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