Using Brand Positioning To Achieve a High Share of the Market Pie with Raul Hernandez Ochoa [Video]

Raul Hernandez Ochoa, the Founder of Do Good Work, joins Dots Oyebolu to delve into the dynamics of marketing positioning and its pivotal role in securing market share.

Key Takeaways:

(01:23) An introduction to Raul and his professional background.

(07:41) Utilizing customer psychology to navigate pain points and drive action.

(14:11) How perceived value can redefine the price-value equation for your services.

(25:35) Raul advocates for strategic, data-driven investments in marketing and sales, focusing on efficiency and scalable growth.

(31:22) Creating a new category around a solution can significantly impact market perception and position a company as a leader.

(37:10) The importance of understanding a project’s core objectives and client needs to effectively develop and implement a growth strategy.

(46:57) Making a product or service “sticky” to retain customers by offering multiple interconnected services or benefits.

Resources Mentioned:

Raul Hernandez Ochoa –
https://www.linkedin.com/in/dogoodwork/
Do Good Work | LinkedIn –
https://www.linkedin.com/company/dogoodwork/
Do Good Work | Website –
https://www.dogoodwork.org/
”Productive Profits” book –
https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ

Insightful Links:

https://www.masterclass.com/articles/positioning-strategy
https://blog.hubspot.com/marketing/network-effects
https://www.productmarketingalliance.com/your-guide-to-positioning/

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing