Unexpected supermarket crowned UK’s ‘favourite’ for online shopping [Video]

The UK isn’t short of great options when it comes to supermarkets, witheight major retailers to pick from.

Each has its own merits too: for instance Asda often launches unique chocolate, Aldi and Lidl offer bargain prices, Waitrose is all about the luxury, Tesco and Sainsbury’s have more than just food in-store, and Morrisons is helping to keep the kids entertained. 

But if you’re wondering which is proving most popular online, it seems a rather surprising UK supermarket has been crowned the favourite in this area. 

According to a new report, Marks & Spencer is the nation’s most prominent online grocery brand, with the retailer said to be ‘dominating’ the industry. 

According to research from Salience Search Marketing, M&S is leading the pack when it comes to its following and engagement on social media, as well as the number of brand searches it receives each month.

M&S is reportedly garnering over four million monthly searches, and has had the biggest growth year on …