The Wild Story Of ‘Mr. Tull’ – From Laundromats To $3.5B Hollywood Production Company [Video]

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Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull.

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Show Notes:
(0:00) Blue Collar Billy of The Week: Thomas Tull
(2:29) Moneyball strategy for movies
(5:20) Formula for box office hits: Bigger is better
(7:25) International appeal (specifically China)
(8:22) Data analytics for movie marketing
(13:15) Flywheels at the highest level
(24:31) Moneyball for X
(26:42) Business lessons from the UFC
(31:03) We give Zuck PR advice
(33:02) What Dana White taught me about marketing
(34:06) Level 1: Sell a product
(34:46) Level 2: Sell a solution not a product
(35:20) Level 3: Sell a Lifestyle
(36:55) Level 4: Sell a feeling
(39:18) Level 5: Identity in a box
(46:49) Why Sam’s new project will fail
(52:38) Shaan workshops Sam’s idea

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Links:
• The Information article – https://tinyurl.com/4csvs9ab
• Legendary – https://www.legendary.com/
• “We Don’t Sell Saddles Here” – https://tinyurl.com/2s39sjzf
• SmartAsset – https://smartasset.com/
• Sam’s List – https://samslist.co/

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Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com
• Hampton Wealth Survey – https://joinhampton.com/wealth

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Check Out Shaan’s Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano