The Web’s ‘Hamburger Button’ Is Now Worth a Free Whopper [Video]

He called it a “road sign,” an “air vent” and a “container for contextual menu choices.” He never compared it to lunch.

But in the years since, those parallel, horizontal black lines found in the top corner of the screen have been dubbed “the hamburger button.”

Nerd lesson of the day complete.

Burger King Chile, aiming at geeks and beyond, has latched onto this icon as the centerpiece of its new promotion. Take a snapshot of the “hamburger” on your screen, DM it to the brand’s Instagram and get a code for a free Whopper (plus free delivery).

The program, for consumers in Chile only, “is based on the insight that maybe this is the only hamburger we all have seen since the quarantine started in this country,” according to ad agency Wolf BCPP in Santiago.

Here are a few stats …