The Importance of Online Reviews for HVAC Contractors [Video]

Online reviews are the new word of mouth.

A recent survey found that more than 90% of homeowners consider online reviews “extremely important,” “very important,” or “important” when choosing an HVAC contractor. The same survey, however, found that only 61% of HVAC contractors post reviews on their websites.

The survey, of 400 homeowners and 104 contractors, was conducted by Clear Seas Research, a division of BNP Media, the parent company of The ACHR NEWS. The survey also included questions on pricing, factors that go into HVAC purchasing decisions, where homeowners tend to look for HVAC service companies, and other issues surrounding contractor-customer relationships.

While it’s true that smaller contractors might not be on the web (those that don’t post reviews were most likely to have 10 or fewer employees), the survey results illustrate a gap that, according to marketing experts, contractors need to narrow.

Posting online reviews is a must, they agreed.

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