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The Future of the Big Four; How to Release a Kraken: Thursday’s First Things First [Video]

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Digital Marketing

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Facebook and Google should absolutely be broken up.”

Professor Scott Galloway delivered a must-see presentation during our virtual summit NexTech yesterday, deconstructing the economy in incredible fashion, while also explaining in great detail the problems with what he calls “The Four Horsemen”—Amazon, Apple, Facebook, and Google. The presentation, which you can watch here, was packed with data and insights. Here are three of the many takeaways:

  • “Advertising sucks, we all realize it.” In the media industry, those that survive will be the ones not relying on shrinking ad budgets, but bolstering subscription models.
  • “Amazon is going to be the biggest healthcare company in the world.” Galloway predicted that Amazon will move into the healthcare space next to fuel …
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