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How to Reach your Market in a World Ruled by Generative AI
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The Daily Show Buys Ads on Fox News in DC Inviting Trump to Its Presidential Twitter Library [Video]

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Digital Marketing

Two years ago, John Oliver realized that the best way to get a message to President Trump was by purchasing ad time on the cable news shows he watches every day. Now his former employer, The Daily Show, is trying the same targeted approach again this week.

As The Daily Show With Trevor Noah brings its Donald J. Trump Presidential Twitter Library to Washington, D.C. this weekend, the program is inviting the president to attend via a 30-second spot that will run locally in the D.C. market during two of Trump’s favorite Fox News programs: morning show Fox & Friends and Hannity, which airs at 9 p.m.

In the spot, Daily Show correspondent Desi Lydic reminds Trump that his birthday is coming up—the president turns 73 on Friday—and tells him, “you deserve to celebrate with those you love the most: your tweets.” She later adds, “Come relive some of your …

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