The Agency Pivot: How to Downsize Clients or Services [Video]

Has your agency grown unwieldy? Looking for a strategy to change the type of clients you serve or the marketing services you provide? Discover how to refocus your agency on its most valuable services or clients.

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⏰ Timestamps
00:00 Intro
01:47 About Laura Click
05:23 The Challenges That Lead Agency Owners to Consider a Pivot in the Marketing Services They Provide or the Type of Clients They Serve
08:23 How to Know When to Execute Your Pivot Strategy
11:48 How to Communicate Services Changes to Your Existing Clients
14:01 How to Prepare You and Your Team for Changes in Service Offerings
16:36 How to Adapt Your Resources (Technology, Staffing, or Budget) to Accommodate a Shift in Your Marketing Services
22:56 How to Measure the Success of Your Pivot in Marketing Services and the Importance of Protecting Your Profit Margins
30:05 Learning From a Mistake or Misstep During Your Pivot in Marketing Services
33:36 Advice for Agency Owners Who Might be Considering a Pivot in Their Marketing Services
43:02 How a Pivot in Your Marketing Services Can Change the Trajectory and Future of Your Agency

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