The 10 Costly Mistakes to Avoid with Linkedin Marketing [Video]

Although using Linkedin for marketing is a fantastic way for business owners to grow their network, generate traffic and leads and build a solid reputation in their industry, there are many Linkedin marketing mistakes to avoid if you want to experience real results.

Mistake 1

The first Linkedin marketing mistake to avoid which is probably among the most costly ones is not optimizing your Linkedin account. On Linkedin, your profile has a profile strength, from beginner, to intermediate to “all star”. Ideally, your account should be “all star” which means it is optimized and managed correctly.

Therefore, make sure you have a professional looking profile picture that is square, 250 x 250 pixels. Make sure you also have a customised banner, an attention-grabbing headline, and the summary, experience, recommendations, and skills sections are filled in detail.

Mistake 2

The second Linkedin marketing mistake to avoid is not managing your Linkedin presence daily.

You should …