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Digital Marketing

Testing Different Types of Audiences on FaceBook [Video]

Summary: In this video, our media buyer, Danny, covers four essential elements to maximize your Facebook Ads ROI.What he shared in this video is a result from his experience spending more than $200k on ads in the last couple of months.From regular custom audiences and look-a-like audiences, to more advanced retargeting tactics, Danny doesnt hold anything back.Heres what he covers:

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Digital Marketing

Digitalkites partners with Lifesight to bring location intelligence & offline store attribution capabilities to its clients

HYDERABAD, India, Aug. 19, 2020 /PRNewswire/ Digitalkites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world intelligence company, to power its platforms play and prime to bring location intelligence and offline store attribution capabilities.

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Digital Marketing

4 Surprisingly Effective B2B Lead Nurturing Tactics [Video]

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities than ever to either interact positively with a customer […]

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Digital Marketing

Apple brings an end to retargeting ads on Safari [Video]

Apple’s recently released iOS 11 operating system includes a new feature on Safari which ultimately blocks adverts from being retargeting. Read more below | Subscribe to our channel Retargeting is the process of showing your ad to a user who has shown past interest in your brand while they browse a site that isn’t connected to […]