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In this video, Paul reveals the secrets to achieving a 4x ROAS on ad spend consistently by implementing a comprehensive retargeting framework. He breaks down the six stages of retargeting: cold traffic, front-end offer viewers, order page visitors, upsell page visitors, booked calls/post-purchase, and backend sales.
Paul explains how to create 64 different retargeting ads that address every objection across the buyer’s journey, ultimately leading to lower customer acquisition costs, higher average order values, and increased lifetime customer value. He also covers various retargeting strategies, including email sequences, abandoned cart recovery, direct mail, personalized video messaging, and more. By leveraging paid media, organic content, one-on-one outreach, and one-to-many outreach, businesses can maximize their conversions and scale their growth.
Tune in to learn how to implement this powerful retargeting framework in your own business.