5 Low-Cost Hacks to Maximize Your Customer List [Video]

Discover how retargeting and innovative digital tools can transform your marketing strategy and boost business growth. Is your business stuck in a plateau? Here’s how to get out of it: https://www.youtube.com/watch?v=LbskVMBhg50
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⏲️ Video Chapters
0:32 Introduction to the episode and guests
1:29 Breakdown of the three key parts of a marketing plan: visibility, conversions, and retargeting 2:33 Strategies for retargeting referral partners and the value of maintaining engagement with previous customers
3:07 Using newsletters for continuous engagement and cross-selling, emphasizing the integration of various content types
6:09 Effective strategies in retargeting, such as email campaigns, plus real life examples from Phil
7:17 The impact of being proactive with marketing messages to remain top-of-mind with customers
8:20 Different platforms used for retargeting, including email and text message marketing
10:07 Tips on maintaining customer interest through personalized, seasonal text messages
11:15 Best practices in email marketing to ensure engagement and relevance
12:24 How an email Adam sent by mistake still earned him business
13:55 What Phil and Adam love about Jobber’s features that make their businesses more efficient and organized
15:17 Using tools like SendJim for targeted local marketing campaigns and automated customer appreciation gestures
17:16 Advanced strategies for digital retargeting through display ads and pixel tracking
18:57 Tactics for converting leads to sales through timely follow-ups and educational content
20:06 Setting up effective email marketing automations in MailChimp for businesses just starting with retargeting
21:29 Practical tips for collecting emails through website interactions and leveraging networking events for email list building
22:40The importance of segmenting email lists to send relevant content to different types of subscribers
24:35 Starting steps for businesses new to email marketing, emphasizing the ease of setting up basic email campaigns
26:42 Adam’s takeaway tips: retargeting your existing clients is cheaper than getting new leads, you own your email list – you DON’T own social media, call your clients and be amazed with new business you’ll receive

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Check out the businesses that were featured in this video!
💡 Phil Risher, Phlash Consulting | https://phlashconsulting.com/
🏠 Adam Sylvester, Charlottesville Gutter Pro’s & Charlottesville Lawn Care | https://adamsylvester.com/
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Jobber helps your business run smoothly for you and your customers. Save yourself a day’s worth of work each week you’d otherwise spend managing leads, sending estimates, scheduling work, invoicing, and getting paid. That’s why Jobber is trusted by more than 200k home service pros. https://bit.ly/3FVfuQs