Stop Following Amazon Gurus Who Don’t Share Mistakes [Video]

Amazon “gurus” who share mistakes have more buy-in with their audiences.
Ask me how I know.

Every time I post my mistakes, I make more money.
I get paid to make mistakes? Yes.

When I started my agency it took off immediately. I had done consulting prior to the agency for 6 years. I was well primed to run an agency.

I also had immediate success selling my own products on Amazon. I made a few brands, and in my best year profited 250k in 2021 (just selling on Amazon).

As time went on, the agency took off (20-mil ARR now).

But the product business mistakes piled up.

I built more brands, and dropped hundreds of thousands of dollars on equipment.

I spent 27.5k a month on warehousing (stupidest Amazon mistake I’ve made).
And you thought the new FBA fees were bad?

I invented new manufacturing techniques for holsters. Problem was, no one bought my holsters.

I started a soap brand. I sold a million dollars in soap but I never broke the $20 price point so profits were peanuts.

My wine glasses stopped selling, I started selling tumblers. Problem was, margins shrunk and competition spiked. The killshot tho? Amazon banning parody tumblers on Black Friday.

I justified continuing selling on Amazon because every problem I ran into became content. Amazon yanked my listing? FU Amazon here’s me troubleshooting for hours and fixing it.

I was able to make awesome A+ content and showoff what a brand could do. I could experiment with SEO and break every keyword convention just to show off what’s possible.

It was great, and honestly the content stands up to today.

My passion through all of this has always remained the same: Education.

I am an educational company that happens to be selling on Amazon, that happens to be an agency.

And because of that, me sharing how I messed up is on brand. Me sharing my roadrash is part of the education process.

The mistakes I posted here aren’t even the biggest ones I’ve made in business. The biggest one cost me 2-million dollars.

And that’s exactly why you should hire me. Because I have Amazon roadrash. Because I will help you prevent the mistakes that cost me millions of dollars.

Or you could hire the guru who claims everything is going well…

P.S. Pic of Boracay – if Amazon is an island, you gotta go through that cave to find success. You can’t just walk the beaches.

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Discover the invaluable lessons learned from the highs and lows of selling on Amazon with Steven Pope, founder of My Amazon Guy. In this video, Steven shares his personal journey of transitioning from profitable sales to facing significant challenges due to Amazon’s changing fees, category issues, and more. Learn from his mistakes in product selection, branding, and warehouse management to avoid common pitfalls and succeed in the competitive Amazon marketplace. Whether you’re a new seller or looking to improve your current strategies, this video provides essential insights into navigating Amazon’s complexities and thriving as a seller.

#AmazonSellingTips #EcommerceMistakes #OnlineBusiness #AmazonFBA

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Timestamps:

00:00 – Introduction: Learning from Mistakes
00:19 – Overview: From Profit to Loss on Amazon
00:40 – Impact of Amazon’s Fees and Category Challenges
01:00 – The Fall of Parody Tumblers and Brand Challenges
02:01 – Transitioning Away from Direct Involvement in Age of Sage
02:14 – Mistakes Made: Product Selection and Manufacturing
03:02 – Competing Against Low-Cost Sellers and Market Preferences
03:25 – The Success and Decline of the Wine Glass Brand
04:06 – Losing Brand Registry and Its Consequences
04:29 – Reflecting on Personal Failures and Lessons Learned
05:10 – Starting a Soap Brand: Challenges and Outcomes
05:58 – The Warehouse Mistake: Costs and Manufacturing Challenges
07:00 – Learning from Product and Packaging Mistakes
08:21 – Agency vs. Product Business: Understanding Strengths
09:02 – The Importance of Specialization in Business Success
10:00 – The Partnership Transition and the Value of Collaboration
10:33 – Recap: Key Mistakes and Learning Points
11:58 – The Importance of Branding and Market Adaptation
12:50 – Influencer Marketing and Its Impact
13:33 – Product Passion vs. Market Demand: A Critical Balance
14:02 – Hot Sauce Shipping Debacle and Lessons in Packaging
15:00 – Understanding Amazon’s Lack of Seller Support
16:17 – Personal Growth and Focus on Agency Success
18:50 – Insights on Selling on Amazon and the Importance of Adaptation
20:56 – Conclusion: Reflecting on Lessons Learned and Asking for Viewer Engagement