Stone-Faced NBA Superstar Kawhi Leonard Shows Some Personality Promoting Couponing Tech Honey [Video]

The NBA creates more brand-ready athletes than any other sports league. Thanks to a young digital audience, no headgear to obscure player’s faces and the league’s focus on making NBA content available all over social media, NBA stars have taken over commercial breaks.

Chris Paul, Blake Griffin, Damian Lillard, LeBron James, James Harden and Giannis Antetokounmpo all feature in at least one national ad. And don’t forget Shaquille O’Neal, despite retiring nearly a decade ago, he is still on TV every half hour. But no player is such a testament to the NBA’s brand-making potential as Kawhi Leonard.

The defending NBA Finals MVP is one of the best players in the league, but he’s as quiet as athletes come. Last year, a video of his laugh went viral because it was so rare.

That didn’t stop Honey, an online plugin that scans the internet for coupon codes, from tapping Leonard as the face of their first …