Squarespace “Hello Down There” (directed by Martin Scorsese) Super Bowl LVIII (58) 2024 Commercial
The Squarespace Super Bowl 58 commercial, titled “Hello Down There”, was directed by the legendary Martin Scorsese. The 1-Minute 30-Second spot humorously captures the essence of human life consumed by the digital world. As the commercial opens, people around the world are so preoccupied by the barrage of digital content that they miss bold attempts by extraterrestrials to make contact. The extraterrestrials, frustrated with their failed attempts, decide to leverage Earth’s best tool for standing out and getting noticed – a beautiful Squarespace website.Using the Squarespace platform, the extraterrestrials secure a domain and build a unique website using Fluid Engine™, the simplest way to express creativity online. This website makes their dream of intergalactic connection a reality. Martin Scorsese humorously commented on the concept, saying, “Let’s go big, let’s do something out of this world – space guys building a website. I’m a New Yorker. We’re busy, always on the move. Would we even notice extraterrestrials living among us?” The commercial is part of a broader marketing campaign that aims to highlight the legitimizing effect of having a professional web presence. It’s a cosmic reminder that in a world saturated with digital noise, standing out requires not just a signal, but a Squarespace website.
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