Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton

About the Book

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact.

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through:

Identifying and targeting audience segments
Maximizing social search
Enhanced reputation management
Managing a diversified influencer portfolio
Selecting the right channels for organic and paid social
Creating a process and structure to improve efficiencies
Using appropriate technology including AI

With explanations of best-practice tools and …

Tags Social Media Marketing, Social Media Strategy