Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From [Video]

With over 5.4 million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. Their social media presence is truly in a league of its own.

So how have they built such a commanding social media empire? I recently had the chance to go behind-the-scenes with Dave Bradley, the creative director masterminding Duke’s social strategy, to learn the secrets behind their staggering success.

Full disclosure, I’m a longtime Duke basketball fan and therefore biased on this topic. However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that …