What you’ll learn :
• Understand the landscape of traditional, digital, and social media marketing
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals, identify KPIs, and define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies
• Define the target audience for a business
• Define the customer journey in a real-world scenario
Skills you’ll gain :
• Communication
• Social Media Marketing
• Meta advertising
• Marketing Strategy
• Ads Manager
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