SEO Growth Expert Predicts The Future Of Search With Ai [Video]

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Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith’s answer may surprise you.

Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google’s Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation.

Mentions
Graphite https://graphite.io/
Quora https://www.quora.com/
Google AdWords https://ads.google.com/

Timestamps
00:00 Incredible search strategies, AI impact, and future.
05:43 AI chat assistance streamlining Google search usage.
09:12 Ad model disruption by AI chat problematic.
10:39 Inquiring about integrating AI into SEO strategies.
16:08 LLM models aim for original content creation.
18:30 Differentiating content through personal stories and AI.
22:13 Complexity in NLP algorithms for content relevance.
26:02 AI enhancing analytical role, promoting strategic influence.
27:02 Future SEO experts excel in content and marketing.
33:04 AI assists, but humans still crucial.
33:38 AI beneficial for first drafts, future playbooks.
39:50 Future of link building and language model.
43:33 AI tools and human curation improve efficiency.

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Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.