Seinfeld Has a New Home; Nat Geo’s Climate Change Strategy: Tuesday’s First Things First [Video]

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Top Story: Netflix Snaps Up Seinfeld

With Netflix losing Friends and The Office, its two most-watched titles, to rival services in 2020, it’s a Festivus miracle for the streaming giant to land all 180 episodes of Seinfeld.

It’s a five-year deal to house the classic sitcom, which currently calls Hulu home. Sony had helped raise the show’s profile this summer by enlisting brands like Drake’s, Junior Mints and the New York Mets to celebrate the show’s 30th anniversary.

Read more: Learn more about Seinfeld’s impact on Hulu and Netflix as the streaming wars rage on.

How National Geographic’s Shows Tackle Climate Change

The National Geographic brand has been covering climate change for more than five decades, …